ACA Football Partners Pte. Ltd. (Singapore, CEO: Hiroyuki Ono, hereinafter ACAFP) is excited to launch its new branding with new logo, colours, and the website. 

Since its launch in July 2021, ACAFP has first acquired ownership of KMSK Deinze (Belgium Second Division), in February 2022, then has welcomed Torremolinos CF (Spain Fourth Division) and Charlton Athletic FC (England Third Division) as group clubs. With those group clubs we have established a multi-club ownership (MCO) that “connects Europe and Asia” by entering into partnerships with clubs in Asian countries. July 2024 will mark the third anniversary of the founding of the company, and it will be rebranded to embody its original mission, “Release the value of sports & evolve” with new visuals.

Comment from Hiroyuki Ono, CEO of ACAFP
“It has been three years since we began to think about an MCO originating in Asia, and we are deeply moved that we have made it this far with the support of the group clubs and our partners. We will continue to work on the step-up of each of the clubs, and from there, we will keep working on the development of young players, coaching and business staff, and projects connecting Asia. ”

Logo

The shape of the ACAFP’s original logo was retained, with the hexagonal shape resembling a soccer ball and the protruding part rotating 45 degrees, inspired by the Japanese bowing culture, which expresses respect for others.

Colour

The new color scheme is based on blue, which is widely used in the world of football, with yellow, which expresses the strength and positivity of Asia, as the second color.